Cancer is not just a horoscope.

15 Apr

I have always wanted to be part of a good cause.

You might think being Mean is sexy in the game of power we succumb to in our daily lives, but I’ll allow myself to say that being good is sexier. Orgasmic even.

NICE IS THE NEW MEAN

-Try it.

When I was contacted by Leo Burnett a couple of weeks back, I was asked if I’d like to perform any kind of street art to raise money and awareness on Children who have cancer as part of a campaign for the CCCL (Children Cancer Center of Lebanon); I immediately said yes. I proposed the idea to my co-worker, Madonna – a graffiti artist and she agreed to do it.

We bought our Montana sprayers feeling as bad ass as ever and dragged ourselves (and each other) on a Saturday morning, out of bed at 9 am to be on Location at 10 am sharp. Madonna starts showing off her fabulous skill recreating the sketch first with chalk with everyone joining in on the fun of spraying later.

the wall before it was sprayed with awesomeness

This symbol represents the Cancer Star Sign, and NOT the 69 SEX position. Although we had a few remarks on the matter, but no it is supposed to be a symbol of a mother, breastfeeding her child, PERVERTS.

The message we want to convey is that while we are known for being intrinsically superstitious as a society, many of us review their horoscope every morning through any of the countless resources (or all of them combined for a more accurate forecast) on a daily basis.

What's your star sign?

Although I am not criticizing the science of astrology, we should remember that while we check if the stars are aligned correctly for us today as Gemini’s, Aquarians, Sagittarians, Leos, Libras, Capricorns and so on, some children live through cancer, The bad cancer, The one that kills and not the Star sign.

Proudly posing with our final artwork

Child Cancer can be completely cured, with enough money to proceed with the therapy.

So while you read your daily horoscope tomorrow, I hope you will give a thought to the Children who have Cancer, without having to be tragic about it, just send them your warm thoughts and good intentions. Well, it won’t hurt if you donate every now and then too.

Enough Angelina Jolie goes Gandhi for today. Watch the Stop motion animation to see the progress of the project (Thanks Ahmad for taking the awesome pictures!) .

.

And the beautiful TVC by Leo Burnett:

I’d like to thank the PR team Aphy, Jen, Leti and Jimmy for making this fun; Diego and Tania for being empowering.

If you want to see the graffiti live, head to the end of Hamra (after Roadster’s) keep going till you see a parking lot. It’s there. Don’t forget to tweet me about it @GhPhilippe

We want more good causes!

Give Moah! X

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4 Responses to “Cancer is not just a horoscope.”

  1. theRibz April 16, 2012 at 7:52 pm #

    awesome work! and I agree, doing good is much sexier..

    • gimmemoah April 16, 2012 at 9:06 pm #

      Thanks! I ain’t preaching, just being “Pro-Good” 🙂

    • gimmemoah April 28, 2012 at 3:26 pm #

      Nice is the new Mean 😉 Spread it X

      • theRibz April 28, 2012 at 6:17 pm #

        ufff

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